Ruby, Certified Women's Hormone Health Practitioner
Does this sound like your week?
You've been sharp and capable for twenty years. Lately you don't recognise yourself.
You still deliver. It just costs you twice as much to get there.
Awake again. Hot, then cold, running through tomorrow in your head.
Your sleep score says 61. Coffee before food, out the door.
Mid-presentation, a word you've used a thousand times disappears. You cover it with a joke. Your heart is still pounding at your desk.
Your period arrives like it's angry. Two painkillers, a hot water bottle under your desk, and you push through the meeting like nothing's wrong.
The crash, and something sweet to get you to six.
You cancel plans. Again. You feel puffy, flat and nothing fits, and you can't face being seen.
In bed, typing "can perimenopause start in your 30s?" into your phone.
And somewhere in there, you've started to wonder if this is just who you are now. It isn't.
What perimenopause can look like
It shows up differently in every woman.
Perimenopause can begin in your mid-30s, years before your period stops, and last four to eight years. Most women never connect the dots.
Sleep and energy
Waking at 3 or 4 AM
Night sweats and hot flushes
Exhausted after 8 hours
The 3 PM crash
Brain and mood
Brain fog and lost words
Anxiety that's new for you
A much shorter fuse
Low days that come out of nowhere
Your cycle
Shorter or unpredictable cycles
Heavier periods and clots
PMS that's suddenly worse
Migraines around your period
Your body
Weight moving to your middle
Slower workout recovery
Aching joints
Sugar cravings
Gut, skin and hair
Bloating by the afternoon
Constipation
Hair shedding
Adult acne
Desire and confidence
Lower libido
Dryness
Nothing fits the way it did
Not feeling at home in your body
You don't need all of them. Two or three that won't shift is enough to start.
What's actually happening
The 3 AM wake-ups, the lost words and the shorter cycle are often connected.
Progesterone drops
Ovulation often becomes less consistent, which can mean less progesterone, the hormone that supports sleep, calm and a steadier mood.
Estrogen swings
It can rise and dip unpredictably, and show up as heavier periods, brain fog and anxiety before a meeting you could do in your sleep.
Stress and blood sugar hit harder
Skipped meals and coffee on an empty stomach cost you more than they did at 28.
An illustration, not lab data. It's why bloodwork taken on one day of your cycle can come back normal while you feel anything but.
Why nothing has stuck
You've tried the sensible things. Nobody put the pieces together.
Your GP ran bloods, said they were normal and suggested stress. You tried the magnesium, the ashwagandha and the supplement with the pink lid. Maybe you paid for a test that came back as a forty-page PDF nobody explained. You added more HIIT to shift the weight and ended up more tired.
What you've tried"Your bloods are normal, it's probably stress"
What works insteadYour whole history and your cycle read as one picture
What you've triedA cupboard of supplements, all started at once
What works insteadOne change at a time, tested in your own data
What you've triedMore HIIT, less food, more tired
What works insteadFuel and strength that match your hormones now
What you've triedStarting at the top, with your periods or your PMS
What works insteadStarting at the base, because your body works from the base up
Your doctor diagnoses. My job is to look at your whole history, connect what's happening into one picture, and help you support your body day to day, with clear notes on what to take back to your doctor and when.
In her words
From burnt out and in pain to energy she can feel.
"I was burnt out and sick when we started and it has been great to see massive changes in reducing the pain level and energy."
"Great physical changes, energy level increased… body aches are so so much better, hardly any."
"You are knowledgeable, passionate and genuinely want to help."
Previous client, 38, working full-time and running her own business. Shared anonymously.
How it works
From "I don't feel like myself" to "I know what my body needs."
Most perimenopause support covers either your hormones or your mindset. Becoming works on both, in the order your body responds, and measures the change with your own data at the start, at one month and at the end.
Health is the foundation. Ritual makes it meaningful. Real-life practice builds self-trust.
4Desire, strength and body confidenceSessions 5 and 6
3Your cycle, periods and PMSSession 4
2Thyroid, energy and gutSession 3
1Stress, blood sugar and sleepSessions 1 and 2 · we start here
We start at the base, because that's the order your body responds in. Your strongest symptoms get support from Session 1, whichever layer they sit in.
Month 1 · Grounded
Align
Your body
Blood sugar, stress hormones and sleep steady first, so the 3 AM wake-ups and the afternoon crash start to settle.
Who you become
You know what's happening in your body, and exactly what to do first.
Month 2 · Inspired
Build
Your body
Your energy, your gut, your thyroid signs and your cycle.
Who you become
You stop being caught off guard by your own body, and see the change in your own data.
Month 3 · Proud
Embody
Your body
Desire, strength and the body you want at 50.
Who you become
Feeling like yourself becomes your baseline. Then, in April, we celebrate.
Your 12 weeks
Seven sessions, one step further up your triangle every two weeks.
And one step closer to the woman you're becoming. Tap a session to see what you walk away with.
Month 1 · Align · Grounded
Before we start · December · on your own time
Your Onboarding
We begin before we meet. You set up your private app, bring in your cycle history and share your health story. I review all of it before Session 1, so our first conversation is about you, with the full picture already in front of me.
Session 1 · January · 90 minutes
Meet Your Body
"Is this perimenopause, or am I just burned out?"
By the end: you finally know why. Your symptoms, whether it's the 3 AM wake-ups, the lost words, the crash or a changing cycle, come together in one picture, and you know where to start.
What you walk away with
What's happening in your body, how your symptoms connect, and which blood tests are worth asking for
Your one-page plan, with your first changes aimed at the symptom that bothers you most, starting tomorrow morning
Eating for your hormones from day one: a functional, food-first morning foundation and seed cycling
Who you're becomingYou stop googling symptoms at 10:45 PM. You know what's happening and what to do first.
Session 2 · January
Reconnect With Yourself
"It's 3:40 AM, my heart's racing and I'm already in tomorrow's meeting."
By the end: you know why you're waking at 3 AM and what to do about it, and you start waking up clear-headed and ready for your day.
What you walk away with
Your sleep pattern identified, and the plan that matches it
An evening wind-down that fits a full calendar
An OFF signal that tells your body the workday is over, so you stop answering emails in your head at 11 PM
Who you're becomingWe map the four chapters of a woman's life like a career, so you see which rules you've outgrown and which chapter you're stepping into next.
Month 2 · Build · Inspired
Session 3 · February
Understand Your Patterns
"I'm exhausted by 3 PM, bloated by dinner, and nobody can tell me why."
By the end: you know what's most likely draining your energy, and you see the shifts you've already made since December.
What you walk away with
The moment you see it: your December symptoms next to now, so you see what's working
Your energy, gut, iron and thyroid signs reviewed, with your digestion sorted from the base
Your swap list: where hormone disruptors hide in your home, from your kitchen to your make-up bag
Who you're becomingYou rewrite an old rule, like "rest when everything's done", into one that works for you, and you have a bounce-back plan for the weeks that go sideways.
Session 4 · February
Work With Your Cycle
"My period turns up early, I'm drained by day two, and I plan my meetings around painkillers."
By the end: you understand what your cycle is doing now and why, your heaviest days have a plan, and your month finally works for you.
What you walk away with
Your cycle read from your own data: how long it runs now, how heavy it is, and when the PMS, the short fuse or the migraines show up
Your heavy bleed day plan (food, movement, rest and protection), so day two stops wiping out your week
Your calendar optimised for success: next month mapped into Rise, Steady, Soften and Restore weeks, so the pitch, the launch and the big decisions land when you're at your sharpest
Who you're becomingYou stop pushing through the week before your period as if nothing's happening, and you give yourself what you need without apologising for it.
Month 3 · Embody · Proud
Session 5 · March
Meet Your Most Aligned Self
"I miss feeling good in my body. I want to feel attractive again."
By the end: you feel at home in your body again, you understand what's been holding your desire back, and you've met the woman you're becoming.
What you walk away with
A ceremonial drink and a guided visualisation of the woman you're becoming, five years from now
Your desire and comfort guide: what's changed with your desire in your 40s, and how to feel comfortable and confident in your body again
Three of her qualities you'll start noticing in yourself the very next day
Who you're becomingYou stop waiting to feel like yourself again and start living like her.
Session 6 · March
Live With Self-Respect
"I want to feel strong again, and know how to look after myself for the long run."
By the end: you feel strong in your body, you have a plan that fits your real week, and you know how to support yourself now and for years to come.
What you walk away with
Your strength plan for the body you want at 50, built around your real week
Your doctor-ready list, so your next appointment turns into a real conversation about HRT, your options and the checks worth asking for
Your standards for the bad days: what you keep doing for yourself even when work takes everything
Who you're becomingYou trust yourself to look after your body and your life, whatever the week brings.
Session 7 · April · celebration
Honour Your Becoming
"I want to keep this going, on my own terms."
By the end: you see how far you've come, and you leave proud, equipped and excited to keep going on your own.
What you walk away with
Day one next to today: your symptoms, your sleep, your energy and your cycle, then and now
Your Personal Cyclical Guide: one page with everything that works for your body, so you never start from zero again
A note from you to yourself, which I send back in three months, right when you need it
Who you're becomingYou walk out trusting yourself to read your body and know what to do, and you step into your next chapter excited about what's ahead.
Session 1 is 90 minutes, and Sessions 2 to 7 are 60 minutes, all online, every two weeks from January, with your celebration session in April. Between sessions: about 10 minutes a day, plus one workbook and a practical guide for each session.
From running on empty to dangerously focused
Now imagine a Tuesday in April.
This is what it looks like when your hormones work for your ambition.
You wake just before the alarm, and you feel different: rested, light, already curious about the day. Your body feels at ease.
Breakfast before coffee, sitting by the window. Ten minutes that are only yours, and your head is clear. You know your priorities for the day.
You walk into the meeting prepared and present. The words come easily, your mind is sharp, and you leave the room knowing you were on top of your game. This is the woman you know you can be.
Your period arrives, and you saw it coming. You planned a softer day, you feel looked after, and there's nothing to push through or hide.
The afternoon still has energy in it. You're focused, patient and at peace, with energy left for the evening.
You say yes to that dinner. You put on your favourite dress, you like what you see, and you feel happier than you have in months. Feeling magnetic.
An evening that's yours: the book, the bath, or the thing you used to love and finally made time for again.
Phone face down. Nothing left to google. You feel satisfied, fall asleep proud of the day, and excited about the way you're showing up.
Ready to feel like yourself again?
A free 20-minute coffee chat. Bring your coffee, I'll bring mine. You tell me what's going on, and I'll tell you honestly whether I can help.
I came to this work through my own body: extremely painful periods, heavy bleeding and fibroids. I didn't want someone to hand me a way to manage my symptoms. I wanted to understand why they were happening.
Learning how women's hormones really work gave me the answers. I stopped expecting myself to feel the same every day, started planning my work, my training and my rest around my body, and for the first time I felt at home in myself. That's what I want for you in this chapter.
Too often the answer at this stage is "your bloods are normal". I bring the depth of a practitioner and the structure of a coach, and I know where my role ends. When something needs a doctor, I'll tell you, and help you walk in prepared.
Certified Women's Hormone Health Practitioner (IMH-C), Institute for Menstrual Health
Certified Menstrual Cycle Coach
Coaching in English, Spanish and Dutch
In-person workshops on hormonal health and cycle awareness
Ruby
Is this for you?
Becoming is for you if you're done being told it's just stress.
It's for you if
You've spent money on supplements, apps and tests, and you're still guessing
You're tired of pushing through on coffee, willpower and painkillers
You miss the woman who woke up with energy and walked into rooms sure of herself
You're ready to put yourself first again, and curious about what's next for you
You're ready to give this 10 minutes a day and a session every two weeks
It isn't if
You want a quick fix in two weeks
You only want a list of supplements
You're looking for a diagnosis or a cure
Some symptoms, like very heavy bleeding or severe pain, need medical eyes alongside our work. I'll support you through it, and I'll ask you to keep your doctor in the loop.
Your investment
Becoming, January to April 2027
Everything is 1:1 and online, and I take 5 clients for January. Start with a free 20-minute coffee chat, and if Becoming is right for you, I'll tell you. If it isn't, I'll tell you that too, and point you somewhere better.
The alternative is another year of 3 AM wake-ups, words disappearing mid-meeting and periods that run your diary.
Less than you've probably already spent on tests and supplements that never came with a plan.
Pay monthly
€697 × 3
Payments in December, January and February
Seven 1:1 sessions, every two weeks from January
Onboarding in December, reviewed by me before Session 1
A workbook and a practical guide after every session
Your Accountability Session: an extra 60-minute 1:1 to use whenever you need it during the 12 weeks, for a hard week, a big launch or your test results
Enrolment closes Friday 18 December 2026, 11:59 PM CET
Onboarding in December · sessions every two weeks from the first week of January · celebration session in April
Apply for Becoming
Five women for January. Tell me about you.
Two short steps, about five minutes. I read every application myself. If Becoming is a fit, I'll email you a link to book your free 20-minute coffee chat.
Application sent
Thank you!
I'll read your answers and email you within one business day, Monday to Friday.
My email will come from periodbloom@gmail.com. If you don't see it, check your spam or promotions folder, and add the address to your contacts so it lands in your inbox.
Questions
Before you apply
What happens on the coffee chat?
It's free and takes 20 minutes. Bring your coffee, I'll bring mine. You tell me what's going on, what you've tried and what you want, and I'll tell you honestly whether I can help. No pressure either way.
I'm not even sure this is perimenopause.
That's exactly what Session 1 is for. Perimenopause can start in your mid-30s, years before your period stops, and the signs are easy to miss. I look at your whole history and your cycle data, tell you in plain words what your symptoms could fit, and what's worth checking with your doctor.
I don't have time.
The daily check-in takes 60 seconds and your routine about 10 minutes. Between sessions there's one short workbook, about 20 to 25 minutes across two weeks. Everything is built around your real calendar, including the busy weeks.
Is this medically sound?
I'm a Certified Women's Hormone Health Practitioner (IMH-C) with the Institute for Menstrual Health. I don't diagnose or prescribe. I connect your symptoms into one picture, support your body day to day, and tell you clearly when something needs your doctor.
Will I need a blood test?
If bloodwork would help, I'll give you a clear list of what to ask your doctor for and why, and help you understand the results. There's no compulsory test and nothing extra to buy from me.
Should I be on HRT?
That's a decision for you and your doctor. I'll help you understand the basics, track the symptoms that matter, and prepare the questions that get you a real conversation.
The inner work sounds a bit soft for me.
It's practical. Your values shape what you say yes to at work, and your self-talk decides how you handle a hard week. Every exercise has a reason, and none of them takes long.
Is my data private?
Your app space, check-ins and health file are visible only to you and me. You can request a copy of your data or ask for it to be deleted at any time.
Can I cancel?
You have 14 days from signing up to cancel for a full refund, as standard for online purchases in the EU. Full terms are in your client agreement, which you'll see before you pay.
Becoming
Feel better in your body. Come home to yourself.
Imagine sleeping well, thinking clearly and feeling good in your own skin, with energy left for the life you want next.
Apply for a free 20-minute coffee chat. Tell me what's going on, what you've tried and what you want. We'll know together whether Becoming is the right next step.