"When your week reflects who you are, everything shifts." — Ruby
Your dream life isn't "one day."
It's built into how your week is designed.
I help ambitious women understand their body, energy and cycle, and turn that self-knowledge into a healthier way of eating, moving, working, recovering and living.
No rigid hormone protocols. No generic cycle-syncing rules telling you how you should feel. We look at your patterns, what gives you energy, what drains it, what makes symptoms better or worse, and what helps you feel most like yourself.
Certified Women’s Hormone Health Practitioner (IMH-C) · Certified Menstrual Cycle Coach · Cycle-Led Planning · Certified Women’s Hormone Health Practitioner
Sound Familiar
You eat pretty well. You exercise. You care about your health. You've tried the routines, the supplements, the planners, the morning habits. You're not someone who isn't trying.
And yet some weeks you feel amazing, motivated, clear, social and completely on top of your life, while other weeks the exact same life feels so much harder. You're tired, bloated, craving everything, your workouts feel different and suddenly the routines that were working seem to fall apart.
So you change something again, hoping this will finally be the thing that makes you feel consistently good.
But what if you're not inconsistent? What if you've been expecting a changing body to perform the same way every day?
That's when the question stops being “What am I doing wrong?” and becomes “What is my body actually showing me?”
Your ambition is not the problem.
Your foundation is.
What if your body wasn't the thing holding you back, but the most powerful competitive advantage you've never used?
Your body is giving you information all the time, through your energy, mood, cravings, sleep, digestion, focus, workouts and the way you feel before your period.
Most of us were simply never taught how to read it.
When you start recognising your own patterns, you can respond before you're already exhausted, understand what genuinely supports you and stop rebuilding your life every time your energy changes.
Your body doesn't need to dictate your life. But it deserves a seat at the table when you're designing it.
The gap isn't knowledge. You already know more than you think.
We're cyclical, not linear.
The women I work with
01
You want a lot from life
You care about your work, goals, relationships, movement, freedom and the things that make you feel fully alive. You’re ambitious, but you don’t want that ambition to come at the expense of your health.
02
You care about your health, but you don’t want it to become your full-time job
You already do a lot “right.” You don’t need another perfect routine, another list of supplements or more rules to follow. You want to know what actually makes the biggest difference for you.
03
You don’t want to choose between your body and the life you want
You want to understand your energy and capacity well enough to know when to push, when to adapt and what genuinely supports you, so you can build a life that works with you instead of constantly trying to work around yourself.
Where do you want to start?
Where do you want to start?
All of it. Yours to keep.
Period Bloom isn't one programme, because not every woman needs the same kind of support.
You might be here because PMS and changing energy are taking over part of every month. You might already understand yourself quite well but struggle to turn that awareness into the way you actually live. Or you might simply be ready to start noticing your patterns.
01
Your Daily Overview App
Your morning ritual with yourself -journaling +your Human Design, Ayurveda &cycle, for this exact day.
A beautiful dashboard that lives on your phone home screen. See your phase, your energy window, and what your day is for, before you open anything else.
03
Your Morning Brief Emails
Apersonal assistant who already knows what kind of day you're having,
in your inbox every morning.
Monday to Friday, a personalised morning email. Your phase. Your energy today. What to focus on, protect, and let go. Your day, framed, before the world gets in.
02
Your 3-Month Google Calendar
You wake up and your day is already designed around who you are. You just live it
A complete, layered calendar built around your cycle, your Human Design, and your goals. Phase transitions, focus blocks, visibility windows, rest days, all placed. You just follow it.
04
Phase Shift Check-Ins
When your energy shifts, you'll know before you feel it. Personalised messages timed to each phase transition — so you move with the change instead of being caught off guard by it.
Words from Clients
"Ruby helped me see my body not as something to fight against but as something to align with and celebrate.
I now feel more connected to myself, more energized, and more in control of my health than ever before. If you’re ready to truly understand your body and feel empowered in your own skin, I can’t recommend Ruby enough"
Ursula, Latvia
We're cyclical, not linear.
The women I work with
I work with women who want a lot from life, but don't want their health to be the price they pay for it.
They care about feeling good in their body and about their work, goals, relationships, movement, freedom and everything else that makes their life feel like theirs.
They don't want another wellness routine to perform perfectly, and they don't want “working with their cycle” to mean organising their whole life around it.
They want to understand themselves well enough to know what supports them, and build from there.
01
Your cycle sets the pace
Four phases. Four modes of energy. P.A.C.E. maps your month so nothing is forced and nothing is wasted — every week has a purpose that matches where you actually are.
02
Your design is personal
Your Human Design, your Ayurvedic dosha, your values, your goals, your real life — all of it layered into a calendar built specifically around you. Not a template. Not generic cycle syncing. Yours.
03
The output is implementation, not insight
You don't figure it out. A complete 3-month design lands in your Google Calendar. Morning emails arrive when your energy shifts. A daily overview lives on your phone home screen. Done for you.
P
PLAN
Menstrual
Reset. Restore. Strategic thinking.
A
ACT
Follicular
Create. Start. Build momentum.
C
COMMUNICATE
Ovulation
Visibility. Connection. Your magnetic window.
E
EVALUATE
Luteal
Refine. Complete. Protect your energy.
Where do you want to start?
Three ways to work together. One direction: a life that actually fits you.
The Foundation
Done-for-you calendar design.
Your foundation, built.
Two calls with Ruby. Three orientation emails in between. Your 3-month Google Calendar, built and layered across your cycle, Human Design, and goals. Morning briefs Monday to Friday. A daily overview app on your phone home screen — yours to keep.
Best for women who want the build done properly and are confident they'll run with it independently.
MOST POPULAR
The Alignment
Done-for-you design + ongoing cycle support.
Everything in The Foundation, plus Ruby in your corner at the moments that actually matter. Six live calls timed precisely to your cycle's two key turning points every month. Also includes cycle-aligned shopping lists in your Google Calendar, and shopping reminders woven into your morning brief.
Best for women who want the build and the support to actually live inside it.
The Root
Deep hormonal health work
+ full calendar design. By application only.
Everything in The Alignment — plus therapeutic-level hormonal health support for women who need to go deeper. PCOS, endometriosis, perimenopause, post-pill recovery — and you need someone who understands both the cycle and the hormones driving it.
Not every client is right for this tier. Not every window is open.
My Mission
Your cycle is not a weakness ┆It's your superpower
I help women stop fighting their symptoms and start understanding their bodies, so their energy, mood, and focus become predictable, sustainable, and supportive.
This work is about helping you feel like yourself again, clear, confident, and capable.
When your hormones are supported, everything shifts:
-
your energy becomes reliable
-
your focus sharpens
-
your confidence grows
-
your goals feel possible instead of exhausting
Ruby
Cyclical Life Designer & Women's Hormonal Health Coach
I've always been an optimizer. But what I was optimizing for was never output — it was the feeling of being fully myself. Gymnastics, running, swimming, dancing. Not for how I looked. For how I felt. Free. Like myself.
I have ADHD. A good day was never guaranteed — it required doing all the right things in the right order for my brain to work the way I needed it to. I was already doing the work. Good days were still not reliable.
And then there was the other strand: years of painful periods, hospital moments, and doctors who offered the pill without explanation. Helplessness that became hunger — to actually understand what was happening in my body, and why.
That's when everything connected. Good diet and movement were only part of the picture. Hormonal health is the foundation that unlocks everything — creativity, consistency, flow. Once I understood my cycle, the optimization finally made sense. I wasn't inconsistent because I lacked discipline. I was working against my own design.
I'm Ruby. Cyclical Life Designer, and certified Women's Hormonal Health Coach. I found what was missing for myself. Now I build it for others.
Because you weren’t meant to just survive your cycle.
You are meant to thrive in flow with it.
Certified Menstrual Cycle Coach
& Women's Hormone Health Specialist
Not sure
where to start?
In 20 minutes, you'll know exactly which tier suits you, and what the next step looks like.
Come curious. Leave clear
20 min • Free
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